So You Think It's A Tough Market? - How To Change Your Own Mind – New and Improved for the Continued Recession

The Challenge: Memories of an abnormally active market, the media's penchant towards a focus on housing down slides and tragedies, hesitant Buyers, resistant Sellers and somber colleague attitudes are a demoralizing formula for those agents whose intentions are to succeed in this current real estate cycle.

The Solution is in running your business like a business. The first essentials are to determine how much business is actually available, identify the potential source targets and then to concentrate activities to capture that business. Participants will be guided and learn:

• Is there enough business in the area? How to quickly and easily determine the current income potential for a selected market area.
• The guidelines for making a calculated decision whether to intensify the focus on one area or to expand/add market areas.
• How to get the distinction of being a problem solver.
• The strategies for beating the major agent competitors and the "nibblers".
• How to get FREE publicity on your "tough market" expertise.
• How to establish, expand and use your community/market area sphere of influence for Name Branding, immediate business & referrals.
• How to condense short term objectives into core business activities.
• How to position for quick and effective changes to match market changes.