Opening acknowledgement and recognition of the Survivors, Thrivers and “New Arrivals”        into the soft market.

What we’ve learned from a “Bloody Nose” and why it’s better than losing the fight. The        need for continuing change.

How was business developed in the “Good Ole Days”?

• Company Generated Business
• Agent Generated
• Co-operative efforts
  
  

Agent Generated Business – the Controlling Factor

• What’s working now?
• Introduction of the 27/9/Preference Marketing Rule
• Development of a “marketing calendar”. Frequency of efforts, events, new and expanded activity
  
  

What are “The New Rules of Marketing And PR”

• How to use the new vehicles for generating customer and client business
• Social Media
• Blogs
• Press Releases
• Online Video
• Viral Marketing
  
  

What does the consumer prefer now: a salesperson or trusted counselor and        consultant?

• How to use various media to:
• Build Influence
• Position yourself as the ultimate expert using NAR news releases, reports, statistics etc.
• Continue to improve your reputation
• Solidifying TRUST – the deciding factor
• Facts that turn a Listing Presentation into a no pressure Conversational Consulting session.