Personal Marketing –A Must In A Recession Market - Essential "Must -Do's"

 

The Challenge: Agent population numbers are dwindling. This real estate cycle's screening continues as a process of elimination. The strongest and most determined will survive, some will thrive and an elite few will excel. Less Agents may be a welcome relief but with that comes the challenge of stiffer competition for viable listings and sales! How to get a BIGGER piece of a smaller pie?

 

The Solution's foundation and strength is built on developing and enhancing an identity of and reputation for being the foremost real estate expert in a specific market area. Participants will learn and add to their knowledge of and about:

 

• An eye opening, expansive definition and the often neglected components of Name Branding.
• The immediate, short term and long term benefits of Personal Marketing efforts and activities.
• How to "toot your own horn" the way Buyers and Sellers want to hear it!
• An updated and improved version of the "Fusion Marketing" principle. Forming preferred and exclusive alliances with a multitude of businesses in your market area(s). Getting merchants, professionals and other community entities to promote YOU!
• How to get acknowledged, confirmed and featured as a real estate expert in local publications for FREE!
• Definition and application of the 27/9/preference marketing formula.
• Activities for a fixed Personal Marketing Calendar.
• Activities for "opportunity knocks" situations.
• Choosing and mixing "big bang" and shelf life options.
• Benchmark and competitive advantages from perception to reality.